⁠10 Ways To More Income & Impact From Virtual Events

(Profitable Virtual Events Podcast Season 1, Episode 1)

Quick question: What would doubling (or even tripling) your income from your last event mean to you?

More freedom? Less hustle? Finally feeling like all that effort paid off?

Here’s the thing—most event hosts are leaving money (and impact) on the table.

Why? They’re sticking to just one or two ways to profit, when there are many proven strategies that could make a massive difference.

It’s short, straight to the point, and packed with actionable ideas you can apply immediately to your online summits, workshops, webinars, or other virtual events.

No fluff, just real ways to:

✅ Double or triple your income & impact from virtual events.

✅ Get paid beyond just replay.

✅ Start generating income before the event even starts.

⁠10 Ways To More Income & Impact From Virtual Events:

1. Paid Entry Tickets

I don’t recommend charging for entry tickets to a virtual summit—free summits build leads and visibility. But for workshops or webinars, charging an entry fee can work well if you already have a big following that trusts you. When people pay to attend, they’re more invested, and if your workshop provides real solutions that advance their goals, an entry fee ensures you’re not undervaluing your expertise.

2. Event Recordings

Selling access to recordings is one of the easiest ways to make additional revenue. Not everyone can attend live, and many attendees want to revisit the content. Selling lifetime access to the recordings gives you an evergreen profit stream.

3. VIP Experience

Create an exclusive VIP experience by offering live access only—no replays. Add value by including live Q&A sessions, hot seat coaching, or behind-the-scenes bonuses. The urgency and exclusivity make VIP tickets irresistible.

4. High-Ticket Coaching Bundle

Use your event to position your high-ticket coaching program as the next step for attendees. Offer a bundle with the event ticket, exclusive sessions, or even a limited-time discount to make it an easy yes for your audience.

5. Follow-Up Mapping Sessions

Offer follow-up sessions after the event where you help attendees create a customized action plan. This not only builds deeper relationships but also gives you a chance to upsell your services.

6. Pre- and Post-Event Workshops

Host smaller workshops before or after the main event. These can dive deeper into specific topics or solve niche problems for attendees. They’re great for creating additional revenue streams.

7. Membership Subscriptions

Memberships are one of the best ways to create recurring revenue. Offer ongoing access to exclusive content, monthly coaching calls, or a private community. This keeps your audience engaged long after the event and provides consistent income for you.

8. Premium Mastermind Groups

Launch a high-ticket mastermind group as an exclusive add-on to your event. This can include small group coaching, accountability sessions, or even retreats. Mastermind groups are perfect for attendees who want a more intimate, high-touch experience.

9. Exclusive Networking Opportunities

Add value to your event with facilitated networking sessions, such as a lunch or dinner break with guest speakers or VIPs. These premium experiences can be sold as an add-on to regular tickets.

10. Guest Speakers That Lead to Your Affiliate Commissions

Partner with guest speakers who share their products or services during your event. When attendees purchase through their affiliate links, you earn a commission. It’s a win-win that benefits both you and your audience.

Wrap-Up

Virtual events are about more than just showing up and delivering value. They’re opportunities to generate leads, build authority, and create multiple streams of income.

Remember, you don’t need to do all 10 of these strategies, but picking 3 or 4 will significantly increase your profits and make your event worthwhile.

>> DOWNLOAD THIS LIST OF ⁠10 WAYS TO MORE INCOME & PROFIT FROM VIRTUAL EVENTS

If you have any questions about these strategies or want help implementing them, let’s talk.

Schedule a complimentary virtual event strategy call with me here.

Let’s make your virtual event work for you!

🎧 Listen to episode 1, season 1 of The Profitable Virtual Events Podast:

Spotify