Welcome to the training on 6 Simple Strategies To Repurpose & Monetize Your Summit

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6 Simple Strategies To Repurpose and Monetize Your Summit
(Includes AI Tools)

A. Actions Immiedietely After the Summit

1. Repurpose Summit On-Demand: Offer free 48-hour replay to keep engagement going.

2. Lead Free Registrants to the Paid VIP Upsell During Signup with a Bump Offer: Encourage VIP upgrades as they register for the free replay.
  AI Tip: Use ChatGPT to craft compelling VIP upsell copy and test variations to find the most persuasive version.
3. Run Ads to the Replay: Allocate a small daily budget to drive targeted traffic to the replay, encouraging VIP upgrades.
  AI Tip: Leverage AdCreative.ai to generate ad creatives and copy that align with your target audience, saving time on ad design.
4. Optimize Your Summit Website for SEO Organic Search: Make it easy for people to find your summit content.
  AI Tip: Use Surfer SEO or MarketMuse to optimize on-page content for keywords relevant to your summit, improving your site's ranking.
5. Summit Survey: Gather feedback to create content for future workshops.
  AI Tip: Use Typeform or Google Forms with AI analytics integrations to gain deeper insights into attendee feedback.
6. Collect Testimonials: Capture social proof while the summit is fresh in their minds.
  AI Tip: Use Riverside.fm to record video testimonials, then transcribe and refine them using Otter.ai or Sonix for polished, shareable quotes.

B. Event Strategies

7. Plan a Post-Summit Workshop: Schedule one a week after the summit to re-engage, and use it as an opportunity to invite participants to your signature event.
  AI Tip: Canva's event templates can quickly create promotional visuals, while ChatGPT can help generate emails and landing page copy.
8. Host Your Signature Event to Sell Out Your Program: Present your high-value 2-3 day event where you're the sole speaker and trainer, leading into your core offer.
  AI Tip: Use Zoom or StreamYard for high-quality streaming and Otter.ai for real-time transcriptions to enhance accessibility.
9. Rerun Your Workshop: Offer it again to reach new audiences.
  AI Tip: Use Kajabi or Thinkific to host your workshops as evergreen content, and consider AdEspresso for targeted ad retargeting to promote the replay.
10. Host a Post-Summit 7-Day Implementation Sprint: Encourage attendees to take action with guided support and tasks.
  AI Tip: Use Slack with AI-powered reminders or Trello for sprint task management, offering structured support that keeps attendees on track.
11. Create a Short-Term Mastermind Program: Offer ongoing support based on summit themes to deepen value.
  AI Tip: Use Circle.so or Mighty Networks to create a community space, and leverage ChatGPT to generate engagement prompts and discussion starters.

C. Follow-Up Campaigns

12. Nurture Campaign: Plan an email sequence to warm up leads and build connection.
  AI Tip: Use ConvertKit or ActiveCampaign's AI-powered automations to personalize email content and timing for optimal engagement.
13. Set Up Automated Follow-Ups: Automate for replay leads, introducing your services.
  AI Tip: Utilize HubSpot or Mailchimp for automated follow-ups, using AI to segment leads based on behavior and personalize interactions.
14. Use Interview Transcripts for Emails: Repurpose key highlights and include a CTA for VIP.
  AI Tip: Transcribe with Otter.ai or Rev, then use ChatGPT to turn key points into email-ready text, complete with persuasive CTAs.
15. Create a “Best of the Summit” Ebook: Summarize top insights and offer as an opt-in or VIP upsell.
  AI Tip: Use Scribe or Designrr to compile and format your ebook, and ChatGPT for summarizing insights into digestible text.

D. Repurpose to Content 

16. Mini Training Clips for Social Media: Create 5-minute clips from interviews.
  AI Tip: InVideo or Descript can help edit clips, and Lumen5 can transform text into video highlights with ease.
17. Social Media Posts from Transcripts: Share highlights in bite-sized posts.
  AI Tip: Use ChatGPT to create text snippets from transcripts, then schedule posts with Buffer or Hootsuite.
18. Short-Format Videos for YouTube: Use clips to reach a broader audience.
  AI Tip: Pictory.ai can turn long-form content into short, engaging YouTube videos automatically.
19. Turn Content into an Audio Podcast: Repurpose summit sessions for podcast listeners.
  AI Tip: Use Anchor or Auphonic to convert video into audio format, adding intros and sound enhancements with ease.
20. Repurpose to Content: Use transcripts and insights to create blog posts, newsletters, and long-form articles.
  AI Tip: Copy.ai or Jasper can help craft articles from summit insights, adapting language to suit different formats.

E. Repurpose to Resource Library (2 tips)
21. Offer as an On-Demand Course: Package summit content as a course for continued value.
  AI Tip: Use Teachable or Kajabi to host your course, and leverage Synthesia to create AI-generated tutorial videos if needed.
22. Turn Summit Sessions into a Paid Membership Series: Offer summit sessions as a monthly “masterclass” series for members, creating a subscription-based income.
  AI Tip: MemberVault or Podia can manage subscriptions and monthly content releases, making it easy to add new sessions to your library.

F. Speaker Collaborations

23. Highlight Summit Success for Future Speakers: Showcase stats and testimonials to attract new speakers.
  AI Tip: Use Canva to create a polished presentation, incorporating data from Google Analytics to show engagement and reach.
24. Collaborate with Speakers: Create cross-promotion or affiliate opportunities.
  AI Tip: Use PartnerStack or Refersion to manage affiliate relationships and track shared leads seamlessly.
25. Offer Trainings in Speaker Communities: Share your expertise inside their groups or for their audiences.
  AI Tip: Use Restream to broadcast to multiple communities, and Canva to create visually engaging training materials.
26. Ask for Speaker Referrals: Seek introductions to potential speakers for future summits.
  AI Tip: Automate follow-up requests with Calendly workflows, and use LinkedIn Sales Navigator to build your speaker network.
27. Create a List-Building Collaboration with Top Speakers: Collaborate with 5 top speakers to cross-promote email lists. When people join your list, offer them an opt-in to join these 5 lists, and have speakers reciprocate.
  AI Tip: Use ConvertKit or Mailchimp for seamless list integration, and track cross-promotions with Google Sheets or Airtable.

Which strategy do you feel would make the biggest difference for you right now?