Stop Sending Boring Emails, Craft Emails That Inspire Engagement & Drive Attendance
Stop Sending Boring Emails, Craft Emails That Inspire Engagement & Drive Attendance
Reminder emails ARE NOT just reminders... They’re the relationship-building part of your event launch.
Join me for a live lesson to:
Understand how to build trust and excitement through your reminder emails
The exact sequence of emails with examples to drive engagement and attendance
Actionable tips you can implement right away to create profitable virtual events and grow your business.
Email reminders can either build excitement and engagement for your event or make your audience tune out. If you're tired of sending the same generic reminder emails and want to boost attendance and engagement, this blog post is for you! In this post, I'm sharing a proven email sequence that will not only drive engagement but help you connect with your attendees even before your event starts.
>> WATCH THE VIDEO TRAINING HERE
Why Stop Sending Boring Emails?
Too often, email reminders are dull, repetitive, and easy to ignore. A subject line like "Reminder: Event Tomorrow" or "Don't Forget, Your Event Is Coming Up!" just doesn’t cut it. These emails don't add any value, and they won’t make your attendees excited about showing up. To break through the noise, your emails need to do more than just remind— they need to start a conversation, build trust, and create excitement.
Engaging reminder emails set the stage for your event, foster connection, and prime your audience to show up, engage, and take action. This is the key to ensuring your event runs smoothly and your offers get noticed!
How to Build Trust and Excitement Through Reminder Emails
You don't need to rely on bland, boring reminders. By sending thoughtful, personalized emails that deliver value, you'll increase engagement and create anticipation. Below is a sequence of email examples that can transform your event reminders and get your audience excited for what's to come.
1. After Registration: Set Expectations and Excite Them
Once someone signs up for your event, the first thing you want to do is excite them. Don't just send a generic confirmation email. Instead, highlight the specific outcomes attendees will get by attending your event. Show them what transformation they can expect. A simple "add to calendar" button will make it easier for them to join without searching for the link.
2. Six Days Before: Provide Value
Offering a small but valuable piece of content will help build excitement. It could be a quick video lesson or a workbook that helps them prepare for the event. When you provide value upfront, you create reciprocity. Your attendees will feel appreciated and more likely to attend because they know you’re invested in their success.
3. Five Days Before: Ask for Input
Engage your attendees by asking them what they’re hoping to learn or what questions they have. This gives them a chance to feel heard, and it helps you tailor your event content to their needs. When people feel valued, they’re more likely to attend and engage with your content.
4. Four Days Before: Remind Them of the Transformation
Reinforce the reasons they signed up in the first place. Sometimes people forget why they were excited about your event. Remind them of the transformation they can expect by attending. Use future pacing techniques by helping them envision how their lives or businesses will look after they achieve the promised transformation.
5. Three Days Before: Overcome Objections
Anticipate the objections your audience might have—like not having time or thinking the event might not be for them. Address these objections with reassuring, persuasive storytelling, such as success stories from past clients who overcame similar doubts.
6. Two Days Before: The Big Reveal
Give a sneak peek of the event schedule. Highlight exciting topics and speakers. The goal here is to build anticipation and remind attendees what they’ll miss if they don’t attend. This email should make them feel like they absolutely don’t want to miss out!
7. One Day Before: Excite and Tease
This is the last chance to remind them about your event and get them pumped! Include the access link in every email, and give them a teaser about something special—like a surprise guest speaker, a giveaway, or a unique session at the event. Create a buzz and build excitement.
8. One Hour Before: Create a Sense of Belonging
Use language that makes your attendees feel like part of a community. Emphasize the collaborative nature of your event, and let them know that they are not just attending alone—they’re part of a supportive group. This sense of belonging encourages them to show up and engage.
9. When You Go Live: Keep It Short and Sweet
Once the event is live, your final reminder email should be short but impactful. Let them know what they can expect, and remind them of the benefits of attending. Avoid negative language like “Don’t miss this”—instead, focus on the positive: “Join us now, we’re waiting for you!”
Bonus: Get My Email Templates and Custom ChatGPT for Free!
By using this sequence, you’ll drive higher attendance and engagement at your virtual events. And, to make it even easier, I’ve created a set of email templates and a custom ChatGPT tool called Reminders Genie. This tool helps you create customized, engaging reminder emails based on your event. Simply answer a few questions, and the tool generates personalized emails that will keep your audience engaged from start to finish.
To get the free templates and custom ChatGPT, DM me on Instagram with the word "Reminders" and. you’ll receive everything you need to start crafting high-converting reminder emails right away!
DM ME @ https://www.instagram.com/justynanielsen
Quick Tips for Winning Reminder Emails
Include the access link in every email: Make it easy for your attendees to join.
Be conversational: Write like you’re talking to a friend. This will help build a connection.
Keep it scannable: Short paragraphs, bold headings, and clear calls-to-action make your emails easier to read.
Personalize your emails: Use the recipient’s name multiple times, and make them feel like you’re speaking directly to them.
By sending reminder emails that drive engagement, you’ll not only boost attendance but also create lasting relationships with your audience. Ready to stop sending boring emails and start creating excitement? Use these tips, and watch your event success soar!
Want more tips on writing irresistible emails? Tune in next week, when I’ll dive into how to craft subject lines that skyrocket your open rates!
